When a Corporation Changed a Cultural Norm…

McDonald’s workers in the 1990s Soviet Union were required to smile – regardless of cultural norms that discourage excessive smiling. This NPR podcast explains what happened in the aftermath, as customers grew to like it… and workers did, too!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s